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Today on Word of Mouth, we're taking stock of the movie business. Writer David Price takes us through the rise of Pixar, the powerhouse behind the new animated flick Wall-E. We'll get a review of that film from critic Garen Daly, who also explains the dire straits the independent film industry is in. Plus, producer Erik Molinsky explains how viral marketing around the new Batman movie snared him.

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Pixar’s latest hit WALL-E tells the story of a trash compactor living among the garbage on an uninhabited earth. And this drew almost $63 million at the weekend box office?

We’ve come to expect surprises from Pixar. After all, last year’s big hit was about a rat who loved food - a big gamble from a company built on taking risks, providential investments, and sheer talent.

David Price, author of "The Pixar Touch: The Making of a Company," joins Word of Mouth with the story of a few visionary engineers and cartoon nuts who ushered in the renaissance of animation.

We also get a review of WALL-E from New England Cable News film critic Garen Daly.