marketing en Adults Who Wear Kids' Clothing: Saving Money Through Size <p>I’ve got a little confession to make.&nbsp; For about three years now, I’ve been buying and wearing boys' underwear.&nbsp; Not toddler-sized briefs with Iron Man or Thomas the Tank Engine plastered on the butt, I’m talking about plainly colored, Boys' XL boxer briefs. The waist is the same as what I used to buy (a Men's Small) and the differences in style are negligible, but the price is another matter. In the case of one brand for example, Fruit of the Loom, a package containing three pairs of men’s small boxer briefs is $12.99.&nbsp; A boys' XL of the same brand contains four pairs, and is priced at $9.99 Mon, 14 Jul 2014 17:58:26 +0000 Taylor Quimby 51884 at Adults Who Wear Kids' Clothing: Saving Money Through Size An Analysis Of Food Shopping Choices, Without The Lecture <p>Thanksgiving is no time to be a food killjoy. We’re not going there. Instead, how about considering our food behavior, especially when it comes to shopping for it, serving it, and opening a fridge full of leftovers? You won’t get any lectures from <strong><a href="" target="_blank">Kusum Ailawadi</a>, </strong>who spoke at the recent <a href="" target="_blank">Ted-X Amoskeag Millyard</a>. She’s professor of marketing at the Tuck School of Business at Dartmouth and has done a lot of research on what goes in people’s grocery carts using the real-life laboratory of the American supermarket. She and her team captured data from thousands of shopping trips across the country over a four year period. She’s sharing some practical knowledge from her findings before we dig in this Thursday.</p><p> Tue, 26 Nov 2013 20:10:49 +0000 Virginia Prescott 39156 at An Analysis Of Food Shopping Choices, Without The Lecture Why We Love Tiny Packages Of Treats <p>You know those individually wrapped chocolates that you find in office candy jars and Halloween sacks ?&nbsp; Turns out, the troublesome need to unwrap chocolates makes them hard to eat in certain settings, like the car, which is why some years back, Hershey released <a href="">Reese’s Minis</a>, small, resealable bags of candy designed to be snarfed on the go. Wed, 08 May 2013 15:13:23 +0000 Virginia Prescott 27087 at Why We Love Tiny Packages Of Treats Closing The Sale: Robot Surgeons <p>Pharmaceutical companies have long gotten a bad rap for trying to influence medical decisions for a profit – but the issue isn’t exclusive to drugs. New York Times reporter <strong>Roni Caryn Rabin</strong> recently <a href=";_r=0" target="_blank">wrote about aggressive tactics</a> used to market the Da Vinci Surgical System – a robotic assistant now operating in over 1300 hospitals across the United States.</p><p> Thu, 11 Apr 2013 14:13:54 +0000 Virginia Prescott 25352 at Closing The Sale: Robot Surgeons Conversation Is STILL King <p>Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may <u>not</u> be the be-all, end-all of communication today. People <em>still</em> share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the <a href="">Keller Fay Group</a>, a research and consulting company founded by Ed Keller and <strong>Brad Fay</strong>. Tue, 28 Aug 2012 14:11:35 +0000 Virginia Prescott 11734 at Conversation Is STILL King Move over, rainforest... <p>...turns out, science may be the new cause celebre.</p> Mon, 30 Apr 2012 19:08:12 +0000 Rebecca Lavoie 3874 at Move over, rainforest... Getting Real About Greenwashing <div class="transcript" jquery1344891370900="648"><p>We're hearing from teens across the United States who are getting to the heart of what’s really good for the planet… and what just might look that way. Here’s one Maine high school student’s critical take on greenwashing, the corporate practice of making green claims about products and services that might or might not live up to their marketing.</p> Thu, 24 Mar 2011 14:46:51 +0000 Isaac Woodbury High 10792 at Getting Real About Greenwashing