human behavior en The Human Science Behind Consumer Behavior <P>Anthropology translates literally to the “science of humanity." We tend to think of it as a field that seeks to answer the big questions about what makes us human. A number of consultant anthopologists are seeking to answer queries that appear somewhat less profound. For example, consulting firms&nbsp;like ReD Associates use field research and ethnography to&nbsp;figure out (among other things) <U>how</U> people are drinking Absolut vodka at house parties.&nbsp;&nbsp;Their services offer corporate clients a deeper understanding of consumer behavior through these anthropological methods, which presents a challenge to&nbsp;a traditionally academic arena&nbsp;with&nbsp;its own code of ethics and standards.</P> <P><STRONG> Wed, 27 Feb 2013 17:52:48 +0000 Virginia Prescott 22742 at The Human Science Behind Consumer Behavior Is Fiction Good For Us? <p>We speak with Jonathan Gottschall about fiction's impact on morality.</p> Thu, 10 May 2012 16:00:23 +0000 Virginia Prescott 4547 at Is Fiction Good For Us?