Advertising http://nhpr.org en 6.03.14: The Psychology Of Killers, Weathermen Get Serious, And Product Placement http://nhpr.org/post/60314-psychology-killers-weathermen-get-serious-and-product-placement <p>In a world filled with tough news, we’ve come to expect our weather updates to include a bit of comic relief. But is it time for them to sober up?&nbsp; Today we’re challenging our expectations with the case against kooky weather-reporters. And, amid calls to prevent the mentally ill from buying guns, we’ll hear a challenge to the notion that health-care professionals can weed out America’s killers. Plus, we take a look at the funniest and most culturally resonant examples of product placement from the last ten years.</p><p>Listen to the full show and click <strong>Read more </strong>for individual segments.</p><p> Tue, 03 Jun 2014 16:32:08 +0000 Word of Mouth 49605 at http://nhpr.org 6.03.14: The Psychology Of Killers, Weathermen Get Serious, And Product Placement How Selling Out On TV Became Indie Rock's Saving Grace http://nhpr.org/post/how-selling-out-tv-became-indie-rocks-saving-grace <p>The relatively unknown song "Daylight" by Brooklyn-based band Matt and Kim was featured in a 2009 Bacardi commercial, and by the following year went gold, selling over 500 thousand copies and sweeping Matt and Kim&nbsp;into the mainstream. Not so long ago, selling your music to ad agencies was considered the lowest form of selling out, a sure-fire way to lose hard-core fans. Today many musicians see it as the only way to make a living. And fans, for the most part, seem to be turning a blind eye.&nbsp;</p><p> Thu, 21 Nov 2013 18:11:32 +0000 Virginia Prescott 38918 at http://nhpr.org How Selling Out On TV Became Indie Rock's Saving Grace The Most Memorable Ads Of The Past 35 Years http://nhpr.org/post/most-memorable-ads-past-35-years <p>In 1978, a message about a new word processing system went out to about 400 users of Arpa-net…that’s the U.S. Government sponsored progenitor of the World Wide Web.&nbsp; It was the first example of what we now know too well as internet spam. In 1978, the mad men era was snuffing out its last cigarette, the seeds of celebrity endorsements were bursting open, and dawn was about to break on digital. That same year, <em>Ad Week</em> launched.&nbsp; The publication is marking its 35<sup>th</sup> anniversary <a href="http://www.adweek.com/news-gallery/35-years-changed-advertising-153766#1978-first-taste-inbox-spam-1" target="_blank">with a look</a> at some pivotal, shocking and subtle moments in the advertising industry. &nbsp;</p><p><strong>David Griner</strong> is a contributing editor at <a href="http://www.adweek.com/" target="_blank"><em>AdWeek</em></a>.</p><p> Wed, 20 Nov 2013 19:27:14 +0000 Virginia Prescott 38863 at http://nhpr.org The Most Memorable Ads Of The Past 35 Years Hello-Flo Is Not As Revolutionary As We Think http://nhpr.org/post/hello-flo-not-revolutionary-we-think <p>The advertising industry has made a bundle pitching feminine hygiene products, but even that expression, “feminine hygiene products,” illustrates how ads for tampons and pads avoid addressing what they are actually used for. But maybe you’ve seen the viral video that bucks the tradition of menstruation stigmatization…no blue liquid, no white tennis outfits, just a sassy twelve year-old girl, telling it like it is...</p><p><iframe height="315" src="//www.youtube.com/embed/0XnzfRqkRxU" frameBorder="0" width="560" allowfullscreen=""></iframe></p><p> Thu, 15 Aug 2013 13:29:49 +0000 Virginia Prescott 33220 at http://nhpr.org The Human Science Behind Consumer Behavior http://nhpr.org/post/human-science-behind-consumer-behavior <P>Anthropology translates literally to the “science of humanity." We tend to think of it as a field that seeks to answer the big questions about what makes us human. A number of consultant anthopologists are seeking to answer queries that appear somewhat less profound. For example, consulting firms&nbsp;like ReD Associates use field research and ethnography to&nbsp;figure out (among other things) <U>how</U> people are drinking Absolut vodka at house parties.&nbsp;&nbsp;Their services offer corporate clients a deeper understanding of consumer behavior through these anthropological methods, which presents a challenge to&nbsp;a traditionally academic arena&nbsp;with&nbsp;its own code of ethics and standards.</P> <P><STRONG> Wed, 27 Feb 2013 17:52:48 +0000 Virginia Prescott 22742 at http://nhpr.org The Human Science Behind Consumer Behavior Word of Mouth 09.22.2012 http://nhpr.org/post/word-mouth-09222012 <p><strong>Part 1: Big Fundraiser Flame-Out, Circa 1884</strong></p> Sat, 22 Sep 2012 02:00:00 +0000 Virginia Prescott 13269 at http://nhpr.org Word of Mouth 09.22.2012 Your TV is Talking to YOU. Yes, YOU. http://nhpr.org/post/your-tv-talking-you-yes-you <p>Personalized, addressable ads are finally hitting our televisions. <a href="http://adage.com/article/media/addressable-tv-ads-finally-ready-prime-time/236988/">Ad Age's </a><strong>Brian Steinberg </strong>explains how they're doing something that seems a little too <a href="http://en.wikipedia.org/wiki/Minority_Report_(film)"><em>Minority Report </em></a>to be true.</p><p>And, some feedback about a listener about <a href="http://www.nhpr.org/post/us-coverage-paralympics-does-not-medal">our coverage </a>of the <em>non</em>-coverage of the Paralympics.</p> Mon, 10 Sep 2012 14:50:23 +0000 Virginia Prescott 12591 at http://nhpr.org Your TV is Talking to YOU. Yes, YOU. Federal Court To Weigh Graphic Cigarette Labels http://nhpr.org/post/federal-court-weigh-graphic-cigarette-labels The question of how far the government can go in forcing a business — in this case cigarette makers — to warn consumers about its product is before a federal appeals court in Washington, D.C., on Tuesday.<p>The Food and Drug Administration wants <a href="http://www.npr.org/blogs/health/2011/06/21/137316580/be-warned-fda-unveils-graphic-cigarette-labels" target="_self">large, graphic warning labels</a> to scare smokers, but tobacco companies say that violates their right to free speech.<p>Diseased lungs, gnarly rotting teeth, even what appears to be the corpse of a smoker are some of the images Tue, 10 Apr 2012 07:38:00 +0000 Debbie Elliott 3030 at http://nhpr.org Federal Court To Weigh Graphic Cigarette Labels Boycotts Hitting Group Behind 'Stand Your Ground' http://nhpr.org/post/boycotts-hitting-group-behind-stand-your-ground Two of America's best-known companies, Coca-Cola and PepsiCo, have dropped their memberships in the American Legislative Exchange Council, a low-profile conservative organization behind the national proliferation of "stand your ground" gun laws.<p>ALEC promotes business-friendly legislation in state capitols and drafts model bills for state legislatures to adopt. They range from little-noticed pro-business bills to more controversial measures, including voter-identification laws and stand your ground laws based on the Florida statute. Thu, 05 Apr 2012 07:31:00 +0000 Peter Overby 2965 at http://nhpr.org Boycotts Hitting Group Behind 'Stand Your Ground' When Gay TV Goes Straight http://nhpr.org/post/when-gay-tv-goes-straight <p>The Logo network is adding programs that sound a lot like what's on a lot of "straight" channels. Is gay simply too mainstream to be called a niche anymore?</p> Tue, 20 Mar 2012 15:31:38 +0000 Virginia Prescott 2610 at http://nhpr.org When Gay TV Goes Straight Shameless Self-Promotion http://nhpr.org/post/shameless-self-promotion <p>Journalists may benefit at work by promoting themselves as a brand.</p> Mon, 05 Mar 2012 17:44:51 +0000 Brady Carlson 2270 at http://nhpr.org Shameless Self-Promotion 3 Hidden Themes Of This Year's Super Bowl Ads http://nhpr.org/post/3-hidden-themes-years-super-bowl-ads <p>http://www.youtube.com/watch?v=VhkDdayA4iA</p><p>http://www.youtube.com/watch?v=0-9EYFJ4Clo</p><p>http://www.youtube.com/watch?v=v1HMR9nRmlY</p><p>http://www.youtube.com/watch?v=4igYHZ-hmGo</p> Fri, 03 Feb 2012 19:55:22 +0000 Linton Weeks 1695 at http://nhpr.org 3 Hidden Themes Of This Year's Super Bowl Ads #Superbowl ads for those other screens http://nhpr.org/post/superbowl-ads-those-other-screens <p>Advertisers dip their toe in the waters of digital Superbowl marketing.</p> Thu, 02 Feb 2012 17:16:32 +0000 Brady Carlson 1662 at http://nhpr.org #Superbowl ads for those other screens Grand Theft Advertising http://nhpr.org/post/grand-theft-advertising <p>New glamour and gimmickry in the flashy world of Video game advertising.</p> Thu, 10 Nov 2011 17:00:00 +0000 Jonathan Lynch 373 at http://nhpr.org Grand Theft Advertising