Catching the Batman Virus

By Virginia Prescott on Tuesday, July 1, 2008.
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Today on Word of Mouth, we’re talking about the business of making and selling movies. One challenge studios face is no different than any other company with a product to sell: How do you advertise successfully in the age of commercial-skipping? Previously on Word of Mouth, we discussed how Warner Brothers has been building buzz around the new Batman film The Dark Knight through viral marketing. Turns out, producer Eric Molinsky caught the bug. He produced this story for the public radio show Studio 360.

(You can listen to Studio 360 Saturdays at 3:00 on NHPR)

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