Pungent Products

Here’s something we recently sniffed out...some food and beverage companies are “enhancing” their products in a novel way: with smell.

They infuse scents in the packaging that convince you you’re consuming something sweet and tangy. One business, Aroma Water, sells plain bottled water with a fragrant cap.

Other companies are also putting scent in the outside of packaging, so don’t be surprised if your nose leads you down a certain aisle at the supermarket. It may sound dicey, but the FDA took a whiff of the marketing scheme and approved it.

(Photo by omatix via Flickr/Creative Commons)