The Marketing of Desire

By Virginia Prescott on Wednesday, October 28, 2009.

Female Sexual Dysfunction is a term of some debate, and not one frequently discussed on public radio. But its origins and the race to treat it are examined by filmmaker Liz Canner in a documentary called Orgasm, Inc.

Liz Canner was originally hired by a pharmaceutical company focused on creating a Viagra equivalent for women. That gig turned into a nine-year exploration of how female sexuality has been treated by the medical profession, and the origins –and profitability -- of disease. Liz Canner joins us with more, in advance of tonight’s screening at The Music Hall in Portsmouth.

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Word of Mouth is all about what's new. Online and on-air, the show looks at our fascinating and ever-changing world, and puts the latest ideas under a microscope. Word of Mouth investigates everything from science and technology, to health and the environment, to new trends in popular culture. The show airs Monday through Thursday at noon and is hosted by Virginia Prescott.

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