Rodney Carmichael

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(SOUNDBITE OF SONG, "LOOK WHAT YOU MADE ME DO")

CARDI B: (Singing) Oh, look what you made me do. Look what you made me do. Look what you just made me do. Look what you just made me - oh.

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Master P and his New Orleans-bred No Limit Soldiers proved to the music industry that Southern hip-hop was "Bout It, Bout It" in the '90s. But beyond the records that flooded the Billboard charts, it was the guerrilla street marketing he brought to rap — as the founder of one of the biggest independent record labels of all time — that changed the game.

JAY-Z opens his latest album, 4:44, by slaying his own ego.

For an MC who's spent his entire career constructing such a formidable facade, it's a tall task. But "Kill Jay Z" sets the stage for what becomes his most personal, vulnerable album yet — and arguably one of his best.

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Culture Wars

Mar 15, 2017

Chance the Rapper is not leaving the future of Chicago school kids to chance. During a press conference Monday at Westcott Elementary School, on the city's South Side, the newly minted Grammy winner announced plans to donate $1 million to Chicago Public Schools.

"This check that I donated is a call to action," said Chance, calling for politicians and corporations to follow suit as the conference streamed live on Instagram. "I'm challenging major companies in Chicago and all across the U.S. to take action."