In a world filled with tough news, we’ve come to expect our weather updates to include a bit of comic relief. But is it time for them to sober up? Today we’re challenging our expectations with the case against kooky weather-reporters. And, amid calls to prevent the mentally ill from buying guns, we’ll hear a challenge to the notion that health-care professionals can weed out America’s killers. Plus, we take a look at the funniest and most culturally resonant examples of product placement from the last ten years.
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Psychology Of Killers
Richard Friedman is a professor of Clinical Psychiatry and director of the psychopharmacology clinic at the Weill Cornell Medical College. His op-ed “Why Can’t Doctors Identify Killers?” appeared in the New York Times, and he spoke with us about the psychology of killers.
Weathermen Get Serious
NYU Education professor Jonathan Zimmerman wrote an op-ed for the Baltimore Sun proposing that weathermen, the trustworthy punch line on the local news, sober up and start talking about climate change.
Joseph Cione is a research scientist with the Hurricane Research division at NOAA’s Oceanographic and Meteorological Laboratory. This summer he hopes to deploy a new tool that might drastically increase our understanding of how hurricanes develop – a weather drone.
Michael Sebastian co-wrote the article, “Top 10 Product Placements of the Last 10 Years,” for AdAge, and joined us to discuss the influence this advertisement technique can have.
The Art Of Naming
Before a company can advertise anything, they must first settle on what may be the most important aspect of building a brand. Roman Mars, of the podcast 99% Invisible, reports on the tricky business of naming a business.