When Ryan North, the brains behind Dinosaur Comics, set out to raise money for his new book, a choose your own adventure story based on Shakespeare’s Hamlet, he turned to Kickstarter. Thirty days later, he managed to successfully raise $580,905; he only asked for $20,000. His campaign is currently the highest funded publishing Kickstarter in the company’s three year history. Ryan joins Brady Carlson to talk Hamlet and why using the word literally is literally dangerous.
Unfortunately, we ran out of time and didn't get a chance to speak with Ryan about literally exploding when he reached the $500,000 mark on Kickstarter, but check out this link to an article Wired magazine wrote about it yesterday.