Birkenstock Design Has Staying Power

Published March 27, 2015 at 1:20 PM EDT

Birkenstock is updating its designs with trendy colors, leather insoles and, of course, faux fur. Have you heard of "Furkenstocks"? (urbanoutfitters.com)

Its official, spring has begun and we will begin to see more and more toes revealed, perhaps in Birkenstocks.

The German footwear company with roots dating back to the 1700s is not looking to be the trendy shoe of the moment, but is updating the designs with relevancy in mind.

Here & Now’s Lisa Mullins speaks with Rebecca Mead, contributor to The New Yorker, about her profile of the company, “Sole Cycle, The homely Birkenstock gets a fashion makeover,” in this week’s issue of the magazine.

Guest

Rebecca Mead, contributor to The New Yorker. She tweets @Rebeccamead_NYC.

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