Podcasts & RSS Feeds
Most Active Stories
- Investigators Ask For Public's Help In Ongoing Abigail Hernandez Investigation
- Gorham Man Charged With Kidnapping Abigail Hernandez
- Ousted CEO Arthur T. Demoulas Wants To Buy Market Basket Chain
- Bare Shelves, High Spirits As Market Basket Employees Continue Rally
- On Demand: What's New To Netflix, Redbox, And Amazon Prime For July 2014
Tue September 11, 2012
Coca-Cola Returns To Myanmar
Originally published on Tue September 11, 2012 9:57 am
RENEE MONTAGNE, HOST:
Our last word in business today is: soda diplomacy. The long isolated Southeast Asian nation of Myanmar, also known as Burma, is now undergoing dramatic political reform and opening up to the outside world. The U.S. recently lifted sanctions and sent an ambassador there. And what comes next? Coca-Cola.
Yesterday, the company announced it made its first shipments to Myanmar in more than 60 years. Coke is working with a local company to distribute its sodas. Myanmar will soon also get a taste of the soda marketing wars. Pepsi says it's planning to sell its drinks in the newly open market.
(SOUNDBITE OF COKE COMMERCIAL)
SINGERS: (Singing) I'd like to buy the world a Coke and keep it company.
MONTAGNE: And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
STEVE INSKEEP, HOST:
And I'm Steve Inskeep. Transcript provided by NPR, Copyright National Public Radio.