Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Donate today to give back in celebration of all that #PublicMediaGives. Your contribution will be matched $1 for $1.

For Companies, It Pays To Expose Problems Before The Media Finds Out

When companies know about problems, they’re often reluctant to admit them publicly.

But it’s better when they do, because when the media exposes their problems, the negative publicity can do lasting damage. Recent examples include Volkswagen and Theranos.

Here & Now‘s Meghna Chakrabarti hears more from Curt Nickisch, senior editor at Harvard Business Review.

Guest

Curt Nickisch, senior editor at Harvard Business Review. He tweets @CurtNickisch.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.