"Socially Responsible", its a catchword used by many businesses these days whether they want to promote their environmental friendliness, political awareness or by the way they treat their employees. "We talk to the author of a new book who says there are many issues to consider when deeming a business socially responsible, both for the consumer and for the companies themselves. In some cases, there are uncomfortable tradeoffs, it’s nearly impossible to fulfill every ideal. And then there’s making a profit still a necessity, even if you’re eco-friendly.
- Fran Hawthorne - Award winning journalist and author. Her new book is called "Ethical Chic: The Inside Story of the Companies We Think We Love"