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Wed September 10, 2014
FAQs About NHPR Fund Drives
Are Sustaining Members automatically entered into all the drawings?
NHPR Sustaining Members are entered into all of the on-air fund drive drawings excluding the annual Summer Car Raffle.
What’s up with the on-air fund drives?
On-air fund drives are one of the most effective ways to raise money for the station and to gauge the quality of our service. We know that NHPR reaches nearly 200,000 weekly listeners through our broadcast from 12 sites across the Granite State. However, we don’t know who many of those people are, or whether they like what we do. There’s no better way to reach our audience and ask for support and feedback than an on-air drive.
How many on-air fund drives does NHPR have each year?
Normally, we have regular on-air drives in the fall and in March, and shorter, “mini-drives” in December and June. Our annual Summer Car Raffle takes place in July.
This March, we’re trying something new! We’re shortening our on-air fund drive by 70%, giving our listeners more uninterrupted programming and less on-air fundraising. This will be the shortest on-air fund drive ever!
How much does NHPR hope to raise during this short March Fund Drive? Our goal is to raise $300,000 in 3 days!
Why do you have a fund drive in December?
Many people make tax-deductible charitable contributions as the end of the calendar year approaches. In fact, some people only make contributions at this time of year. We don’t often talk about donations to the station being tax-deductible, but they are! December is a good time to remind listeners of that benefit.
Why do you repeat the same thing over and over?
If you’ve heard the same messages again and again, chances are you’re a pretty loyal listener. Keep in mind that many people may only hear one hour of NHPR each day, so to them, the repeats are not quite so obvious!
Why should I become a Sustaining Member?
When you become a sustaining member, it means less work for both of us.
Think about it...if you became a Sustaining Member during the March 2015 fund drive at the $10 per month level, we will automatically renew your membership at the $10 per month level in March 2015.
Had you not became a Sustaining Member, we would send you multiple renewal notices via mail. On our end, we know we can count on your support, and work instead to earn new members of NHPR. On your end, you know you’re covered and don’t have to worry about renewing.
What levels do you accept for Sustaining Memberships?
You can become an NHPR Sustainer for as little as $5 per month. However, at the $10 per month level, you will automatically receive the NHPR MemberCard, which allows you to get savings at restaurants, hotels, and attractions all over New England. The savings alone can pay for your membership!
How does Sustaining Membership impact on air fundraising?
As more of our donors become Sustaining Members, we will need less on-air fundraising to secure renewal of memberships every year. We will always need to do some on air fundraising to reach new listeners and to speak to listeners who have never given, but our hope is to drastically reduce on-air fundraising over time as our Sustainer program grows.
Why do you talk about giving $100 or more per month? I can’t afford that!
That’s okay! We appreciate any amount you can give.
However, some listeners have decided that when they look at their other bills, like cable or their smartphone plan, an $80 or $100 dollar per month gift to NHPR is totally worth it for the amount of listening they do. That’s the beauty of public radio…you get to put a dollar value on your listening, and then you get to choose to give. At any level, it’s a pretty great deal.
March Fund Drive