Four Keys to Kickstarter

Jul 23, 2012

Produced with Zach Nugent

Creative people and entrepreneurs alike are appealing to the general public using Kickstarter to realize their ideas and jumpstart new ventures. We’ve covered a number of these campaigns, which got us wondering about why some projects get funded – while others don’t make the cut. Last week, Word of Mouth intern Zach Nugent caught up with Wired business reporter Sarah Mitroff who wrote about four keys to a winning campaign.