Produced with Zach Nugent
Creative people and entrepreneurs alike are appealing to the general public using Kickstarter to realize their ideas and jumpstart new ventures. We’ve covered a number of these campaigns, which got us wondering about why some projects get funded – while others don’t make the cut. Last week, Word of Mouth intern Zach Nugent caught up with Wired business reporter Sarah Mitroff who wrote about four keys to a winning campaign.