How Selling Out On TV Became Indie Rock's Saving Grace

Nov 21, 2013

Credit millerfarm via Flickr Creative Commons

The relatively unknown song "Daylight" by Brooklyn-based band Matt and Kim was featured in a 2009 Bacardi commercial, and by the following year went gold, selling over 500 thousand copies and sweeping Matt and Kim into the mainstream. Not so long ago, selling your music to ad agencies was considered the lowest form of selling out, a sure-fire way to lose hard-core fans. Today many musicians see it as the only way to make a living. And fans, for the most part, seem to be turning a blind eye. 

Jessica Hopper is music editor for Rookie Magazine. She wrote the article “How Selling Out Saved Indie Rock” for Buzzfeed.