Market Basket's 4% Discount Coming To An End

Dec 28, 2014

Credit Ella Nilsen / NHPR

The 4 percent discount that Market Basket shoppers enjoyed on most purchases for the past year is coming to an end.

The New England supermarket chain introduced the discount in January in response to high energy costs and cutbacks in the federal Supplemental Nutrition Assistance Program.

Company officials tell The Boston Globe the plan was always to phase out the discount, which ends on Saturday.

A family feud over the company's future led to a worker revolt and customer boycotts last summer. It ended with Arthur T. Demoulas gaining control from his cousin, Arthur S. Demoulas.

While some customers hoped the discount would continue, others say Market Basket still offers lower prices than many competitors.

The company operates more than 70 stores in Massachusetts, New Hampshire and Maine.