Once upon a time, Miss America ranked alongside the Superbowl and the Academy Awards as one of the most anticipated broadcasts of the year. But in 2012, 2.8 million viewers watched the nation’s best-known pageant… more than twice that number tuned in to see the Downton Abbey third season premier.
And yet, a recent story of a disgraced pageant queen has gone viral –attracting far more attention than she ever received by winning a pageant in the first place.