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Tourism is New Hampshire’s second-largest industry–if you combine the state’s smart manufacturing and high technology sectors (SMHT). It’s also a clear point of intersection between government and industry, with the state maintaining a number of parks, campgrounds, and historical sites, and nearby businesses in turn catering to visitors’ needs. Given this close relationship, the state provides funding to market New Hampshire to potential tourists. Some of the heaviest marketing efforts are concentrated in Boston, Philadelphia and New York City. Canadian tourists, especially Quebeçois, also make up a sizable number of New Hampshire’s visitors. From the business perspective, “tourism” is a broad term. It encompasses hotels, resorts, restaurants, retail, and arts and entertainment, among other things. So while statewide reports may indicate overall restaurant or retail sales are up or down, the story might be very different in New Hampshire’s main tourism communities. For these places, weather, gas prices, currency exchange rates, and whether they draw visitors for outdoor activities, site-seeing, or shopping could all be factors.Summary provided by StateImpact NH

New Hampshire's Tourism Industry Hopes To Attract More International Visitors

Anthony Quintano via Flickr/CC http://ow.ly/Msfyx

 New Hampshire’s tourism industry is looking at opportunities to reach out to Canadian visitors as part of a two day annual conference.

This year’s Governor’s Conference on Tourism is holding several sessions on trying to attract international tourists. When the Canadian dollar goes up in value compared to the U.S. dollar, it becomes more affordable for Canadians to travel to this country. New Hampshire’s tourism industry is hoping to find ways to bring those visitors - and their tourism dollars - to the state.

There may also be some discussion at the conference about the state's spending on tourism promotion. Last month Alex Ray of The Common Man family of restaurants and Rusty McLear of Mill Falls At The Lake in Meredith wrote an op-ed in which they called on lawmakers to avoid making cuts to state tourism promotion, saying such cuts would lead not to budget savings but to lost rooms and meals tax revenue and a drop in visitors. 

The Division of Tourism and Travel says out-of-state visitors spend nearly $4.5 billion dollarsin New Hampshire each year. 

The conference takes place Monday and Tuesday in Keene.

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