The ominous Huntsman signs with their signature black background and big red "H" in vogue font are conspicuously absent this primary night. Instead, new posters with traditional red or blue colors are spread around the crowded Huntsman headquarters in downtown Manchester sporting the new slogan "Country First". The tagline is a reference to the way he has repeatedly defended himself for his service as Ambassador to China under the Obama administration, something his opponents hope to paint as tantamount to working for the enemy. When other candidates accuse him of taking President Obama's marching orders, Huntsman says, "I put my country first."
Time will tell if this rebranding effort has the desired effect.