Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Make a sustaining gift today to support local journalism!

People Are More Likely To Eat Veggies With Fancy Names, Researchers Say

RACHEL MARTIN, HOST:

Good morning. I'm Rachel Martin. Researchers from Stanford University set out to prove a theory - if you give vegetables and other healthy foods fancy names, will people eat more of them? The answer was yes. Diners did not go for foods labeled as sugar-free or low fat because why would you? But if you take an item like carrots and then call it twisted citrus-glazed carrots, well, now you're talking. So to review, green beans? No way. Electric garlic-infused green beans? Totally. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.