Police in Portsmouth have created a public service announcement video they hope will help the community fight heroin abuse.
The video, called "It's Time, Let's Talk," is aimed at breaking the stigma that comes with substance abuse and urging people to ask for help.
You can watch the video here.
Officials say it highlights that combating substance abuse is a complex medical issue and not simply a criminal matter, and that fighting it will take a collected effort.
The video will be posted on the Portsmouth Police Facebook page, distributed to local media outlets and shown at Cinemagic movie theaters during the month of October.
More than 320 people died from drug overdoses in New Hampshire last year.