Rebranding Canada...As The New World Superpower?

Nov 15, 2012

Credit I am I.A.M. via Flicker Creative Commons

Canada, as the old Robin Williams joke goes…"is like a really huge loft apartment above a really great party.” Americans tend to think of Canada as a punch line…or the mystical country where healthcare is free and Justin Bieber came from.

But now, Canada’s conservative government is spending millions of Loonies to do their own rebranding, thank you very much… Canada’s new image is of a strong nation of uncompromising fighters, an aggressive economy, and a force on the world stage. Leon Neyfakh, wrote about Canada’s campaign to be a player for the Boston Globe, where he is staff writer for the Globe’s ideas section.

Check out Studio 360's piece of "What Americans Should Know About Canada":