Rethink 2014: Conservation
We’re beginning this new year with “Re-think 2014”, conversations and stories that challenge our assumptions, habits and ways of doing things.
We’re kicking off “Re-think 2014” with Fred Pearce, environment consultant for New Scientist magazine. His article, “How Beer Money Helped Save a Nation’s Water Supply” appeared in Conservation Magazine. It’s an example of a conglomerate upending the business-as-usual model of pursuing profits no matter the environmental and human costs. In this case – helping to protect an essential natural resource for its own manufacturing, and the people of Columbia.