The Return of People

Jul 23, 2012

Old media’s long and steady decline has most recently been blamed on the developer-laden world of aggregate sites like BuzzFeed, where an increasingly attention-deficit audience turns for the latest clever soundbite or viral story. But hope may not be lost for the human element online, says our next guest. Dorian Benkoil is senior vice president at Teeming Media. He points to a new trend in popular web sites hiring top journalism talent to manage content, something he wrote about for the PBS Media Shift blog, where he’s also a columnist