TV Shows Still Rely On Word Of Mouth

May 20, 2013
Originally published on May 20, 2013 6:01 am

TV is still a huge topic of conversation on and offline, according to recent research. In fact, conversation about TV is growing in the last few years. And face-to-face word of mouth still has tremendous power when it comes to attracting new viewers to a show. TV still seems to be the most influential medium when it comes to shaping American culture.