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Word of Mouth
Thu May 2, 2013
When "Mad Men" Met Wonder Bread
For most of the twentieth century, Americans got between a quarter and a half of their daily calories from uniform loaves of factory baked white bread. It was a symbol of an industrial food revolution that inspired national pride; a dough so emblematic of a successful democracy that the book White Bread: A Social History of the Store-Bought Loaf was written not by a baker, but a professor of politics; the author, Aaron Bobrow-Strain, teaches politics at Whitman College in Washington. He also wrote about his own attempt to prepare the perfectly rectangular cloud-like loaf in The Believer magazine. We spoke to Aaron when his book was first published about the deeply symbolic place of white bread in American identity; the book is now out in paperback.