Produced with Emma Ruddock
Facebook's IPO debacle has many asking questions about the company's ability to monetize its 900 million+ users. Small businesses and nonprofits have long been asking the same question of how to balance the social media aspect of the site with the profit potential of advertising on Facebook. Well, perhaps those folks should turn to the Manchester Animal Shelter for some tips...the organization has a viral Facebook presence, and a rabid following of fans. (Heh, rabid.)
