Word of Mouth Saturday is like a really good smoothie: It's good for you, filling, you can enjoy it in the car, and it doesn't leave you with a heaping pile of dishes to clean. Every week we handpick a selection of ingredients designed to educate and entertain - basically, a careful mix of audio vegetables and fruits, blended evenly into a mouth-watering hour of delicious radio.
Here's what's on the menu this week:
- Got Milk? Where's the beef? Just do it. Adweek is marking its 35th anniversary with a look at some pivotal, shocking and subtle moments in the advertising industry - contributor David Griner shares a few.
- Before "brinner" was a thing: the author of Three Squares: The Invention of the American Meal, on the evolution of breakfast, lunch, and dinner as we know it today. As it turns out, Cinnamon Toast Crunch wasn't invented by Thomas Jefferson. Who knew?
- SHOW ME THE MONEY! A new study reveals that cash bonuses are more effective at increasing productivity among workers than salary raises of the same amount. Plus, NH workers weigh in on which they'd prefer: cold hard cash, or an incremental increase?
- One man's trash: We dig into the big business of recycling with Adam Minter, author of Junkyard Planet: Travels in the Billion Dollar Trash Trade.
- Gooood kitty: the award-winning illustrator David Wiesner on his new children's book, Mr. Wuffles