Word of Mouth for November 3rd, 2011 By Virginia Prescott • Nov 3, 2011 ShareTwitter Facebook Google+ Email Jurvetson Flickr Creative Commons How impossible inventions defeated the odds. What makes a business "Good?" The science of retractions. And an old-timey treasure hunt in a geocaching era. Related Program: Word of Mouth Related Content The Newest New Kids 3 years ago An Old-Timey Treasure Hunt 3 years ago View the discussion thread.