Word of Mouth
2:30 pm
Wed May 22, 2013

Yahoo!'s Buying Tumblr...But Will They Wreck It?

Credit Rebecca Lavoie

Earlier this week, Yahoo!'s board of directors approved the tech company’s one point one billion dollar purchase of the micro-blogging site Tumblr, the latest move in CEO Marissa Mayer’s bid to revive the flagging tech company. The purchase has some Tumblr users up in arms, and others simply shrugging their shoulders at what just seems like the latest acquisition in the wake of so many to come before it.

Joining us to explain a bit more what the purchase of Tumblr means for Yahoo! and fans of the site is Lance Ulanoff, Editor in Chief at Mashable.

Links:

Lance Ulanoff: Can Yahoo! Ignore Tumblr's Dark Side?

Word of Mouth on Tumblr

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