Word of Mouth
10:50 am
Mon September 10, 2012

Your TV is Talking to YOU. Yes, YOU.

Personalized, addressable ads are finally hitting our televisions. Ad Age's Brian Steinberg explains how they're doing something that seems a little too Minority Report to be true.

And, some feedback about a listener about our coverage of the non-coverage of the Paralympics.

Correction:  During the feedback segment, we mistakenly relayed Paralympian Victoria Arlen's medal count.  Arlen was awarded three silvers and a gold - not three silvers and a bronze.  Our apologies, and congratulations Victoria!

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