On Sunday millions of fans will crowd in front of their TV sets to watch the New England Patriots take on the New York Giants in the Superbowl.
For those few hours, a large part of America becomes part of the epic struggle to dominate the NFL.
They wear their team's colors and taunt friends and co-workers rooting for the opposing team.
For some, you could call it an obsession.
NHPR Correspondent Shannon Mullen reports on one Laconia fan who has let his team's record-setting success go to his head.