The first Star Wars film may have been released 37 years ago, but its hold on the popular imagination remains as strong as Darth Vader’s death-grip. On today’s show, a look at the role fandom has played in the success of the Star Wars franchise.
Plus, from data collection to the latest internet tracking technology, online advertisers go to great lengths to find out who we are and what we like. We’ll enter the world of intelligent marketing to find out just how much, or little, they really know about us.
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