The relatively unknown song "Daylight" by Brooklyn-based band Matt and Kim was featured in a 2009 Bacardi commercial, and by the following year went gold, selling over 500 thousand copies and sweeping Matt and Kim into the mainstream. Not so long ago, selling your music to ad agencies was considered the lowest form of selling out, a sure-fire way to lose hard-core fans. Today many musicians see it as the only way to make a living. And fans, for the most part, seem to be turning a blind eye.
In 1978, a message about a new word processing system went out to about 400 users of Arpa-net…that’s the U.S. Government sponsored progenitor of the World Wide Web. It was the first example of what we now know too well as internet spam. In 1978, the mad men era was snuffing out its last cigarette, the seeds of celebrity endorsements were bursting open, and dawn was about to break on digital. That same year, Ad Week launched. The publication is marking its 35th anniversary with a look at some pivotal, shocking and subtle moments in the advertising industry.
The advertising industry has made a bundle pitching feminine hygiene products, but even that expression, “feminine hygiene products,” illustrates how ads for tampons and pads avoid addressing what they are actually used for. But maybe you’ve seen the viral video that bucks the tradition of menstruation stigmatization…no blue liquid, no white tennis outfits, just a sassy twelve year-old girl, telling it like it is...
Anthropology translates literally to the “science of humanity." We tend to think of it as a field that seeks to answer the big questions about what makes us human. A number of consultant anthopologists are seeking to answer queries that appear somewhat less profound. For example, consulting firms like ReD Associates use field research and ethnography to figure out (among other things) how people are drinking Absolut vodka at house parties. Their services offer corporate clients a deeper understanding of consumer behavior through these anthropological methods, which presents a challenge to a traditionally academic arena with its own code of ethics and standards.
This image provided by the U.S. Food and Drug Administration shows one of nine new warning labels it wants cigarette makers to use. Tobacco companies have sued, claiming the mandate is unconstitutional.
The question of how far the government can go in forcing a business — in this case cigarette makers — to warn consumers about its product is before a federal appeals court in Washington, D.C., on Tuesday.
The Food and Drug Administration wants large, graphic warning labels to scare smokers, but tobacco companies say that violates their right to free speech.
Selina Gray of Sanford, Fla., shows her sign at a rally protesting the death of Trayvon Martin, the unarmed teen shot by a neighborhood watch volunteer. Authorities have cited the state's "stand your ground" law as a reason charges have not been filed in Martin's death.
Two of America's best-known companies, Coca-Cola and PepsiCo, have dropped their memberships in the American Legislative Exchange Council, a low-profile conservative organization behind the national proliferation of "stand your ground" gun laws.
In the 1990’s, Brini Maxwell became a household name…at least in Manhattan, where the show dominated public access cable airwaves. The character was the alter ego of actor Ben Sander, a prototypical, pre-feminist, 1960’s homemaker…in drag. If Brini was emblematic of the gay counterculture media at the end of the twentieth century, 2003 brought a whole new brand of gay TV to the air…
As the journalism world continues to grow and change, media companies are constantly brainstorming ways to find the next best revenue stream, while still trying to maintain integrity. Some experts say journalists could help the cause by building their own personal brand outside of the institutions they work for. It’s a concept that has caused lots of discussion, and some controversy, among journalists across the internet. Owen Youngman is a journalism professor at the Medill School at Northwestern University who teaches and
Here’s something else you’re bound to hear somebody say before kickoff on Sunday,“I don’t really watch football, but I like the ads and maybe the halftime show.” With bazillions of viewers watching "sans Tevo,” advertisers pull out all the stops for the big game, rolling out their most creative, edgy, and, hopefully, memorable campaigns. This year though, Superbowl advertisers are adding a new offensive move to their playbooks – digital integration. Here to tell us more is Sean Owen, CEO of the marketing and ad agency Wedu.