After the leftovers from a hefty Thanksgiving dinner are put away, it’s become a tradition for many consumers to head to the malls. But one shop-local initiative wants to lure customers away from the huge Black Friday sales — and stir up some excitement about downtown retail.
Nashua’s downtown retail district is located only a few miles away from mammoth chain stores to the south and the recently-opened outlet center to the north in Merrimack. As the holiday shopping season kicks off this weekend, the mom-and-pop stores face stiff competition.
Black Friday has long been a post-holiday shopping tradition for many Americans. During the last several years, customers have found their favorite stores opening ever-earlier in anticipation of growing demand. This time around, employees are fighting back against the early hours.
You may know the Friday after Thanksgiving as Black Friday, but on the Seacoast, today is also Plaid Friday.
Plaid Friday began last year as a way to encourage shoppers to discover local stores. David Boynton is the Executive Director of Seacoast Local, an organization that promotes independent businesses. He explains what Plaid Friday is about to NHPR’s Rick Ganley.