Norman Collins was famous for tattooing sailors. He hopped trains as a kid, joined the Navy, and set up an ink shop in Honolulu where he earned the nickname "Sailor Jerry". When he died in 1973, he had no idea that one day there'd be a spiced rum with his name on it.
"Here's to life outside the lines. Sailor Jerry Spiced Rum."
In 1999, Steve Grasse helped turn Sailor Jerry the man into Sailor Jerry the brand.
Smuttynose Brewing Company's new brewery opens Saturday in Hampton, NH. Below is an audio postcard in which Smuttynose's "Master of Propoganda," JT Thompson, gives a tour of the $24 million energy efficient brewery, which produces 65,000 barrels of beer each day.
In the late '90s, craft beer saw a renaissance of sorts. After years of nondescript light beers almost completely dominating the market, tastes seemed to wake up. Breweries and brew-pubs started up almost overnight. A boom was born.
Last week I tagged along with a man in Weare who’s tapping black birch trees for their sap. While its syrup is not as sweet as maple syrup, it can be an unexpected and tasty ingredient in home-brewed beer.
New Hampshire’s food system is growing and changing, and that means old jobs are evolving. Farmers, for example, are doing marketing and media along with planting and harvesting. And there are new jobs in the food system as well, including this one: Hotel Beer Master.
Fall is a good time for beer lovers. With the crisp air, light-bodied lagers and shandies are swept off the shelves to make way for dark and amber ales along with multiple versions of October-fest brews... For beer lovers wishing to combine a fall foliage tour with sampling the wares at one of the state’s many breweries, New Hampshire Magazine is here to help. “The Beer Lovers’ Guide to the Granite State”, a comprehensive guide to enjoying New Hampshire’s local beer industry is now online. Erica Thoits is assistant editor for New Hampshire Magazine.
It's a good time to brew beer in America. According to beer expert Julia Herz, U.S. brewing isn't just on the upswing, it's on top. "We're now the No. 1 destination for beer, based on diversity and amount of beers," she says.
But if you want to see the strength of America's beer industry, you may want to look past beverage giants like Anheuser-Busch and MillerCoors. According to the Brewers Association, nearly 2,000 American brewers operated during 2011 — the most since the 1880s.