the devil wears prada

Today's Hunters of Tomorrow's Cool

Jun 18, 2012
(Photo by Mandiberg via Flickr Creative Commons)

Have you ever suspected that your taste and style decisions are being manipulated without you even realizing it? Turns out that the trends all around us are the result of lots of money and research aimed at molding our opinions and desires. It’s called trend forecasting, and it’s a multi billion dollar industry. Reporter Britta Conroy-Randall visited some trend forecasters and found out about the mysterious world of cool hunting.