Digital Marketing

There was a certain admiration for a century-old supermarket chain as it bucked trends and refused to go online.

Even when Market Basket launched its official website this week, it did so on its on terms. The site is more informational than transactional, like an online brochure rather than a retail outlet.

“They seem to be twenty minutes late to the party launching a website, but they weren’t going to do it until it was strategic and right for them,” says Jay Childs.