Norman Collins was famous for tattooing sailors. He hopped trains as a kid, joined the Navy, and set up an ink shop in Honolulu where he earned the nickname "Sailor Jerry". When he died in 1973, he had no idea that one day there'd be a spiced rum with his name on it.
"Here's to life outside the lines. Sailor Jerry Spiced Rum."
In 1999, Steve Grasse helped turn Sailor Jerry the man into Sailor Jerry the brand.
"Sailor Jerry is a huge hit."