dynamic pricing

Opower

New Hampshire’s two largest electric utilities are piloting new billing programs, aimed at getting people to save electricity. These programs could be part of a sea change in the way we are billed for electricity, aimed at encouraging efficiency and conservation.  And while convincing Americans to use less energy has always been a bit of a slog, these two pilot programs in New Hampshire hope to change that. One uses the brunt force of economics and the other uses the subtle science of psychology.