Last February, Google sent out invitations for developers and consumers to “test drive” its new Google Glass technology – a head mounted computer that can access email and is equipped with a camera. The winners of the “Glass Explorer” program were required to attend an event in New York, San Francisco, or Los Angeles before purchasing the wearable eyeglass computer for fifteen-hundred dollars. Reviews for the cutting-edge gadget have been mixed – there are concerns about safety, distraction, and privacy in Congress, along with more sartorial complaints about Google Glass being inexcusably geeky.
Patent wars are now standard in the tech industry, so is fierce competition for markets. But what would happen if two Silicon Valley superpowers made the jump to all-out war?
“Though the feud with Apple has been escalating for months, Google CEO Larry Page has never given serious consideration to the plan known internally as Operation GhostFruit. Then Apple decided to test him, first by removing Google as the default search engine on the iPhone and iPad, and then …by blocking Apple devices’ access to Google.com entirely. Larry Page has no choice but to go nuclear.”
That’s an excerpt from Slate’s totally fictional, not remotely thought out experiment called “Wargames: Apple Versus Google,” a highly entertaining ten-part series imagining what might if happen if the two behemoths used all their power, resources, and money to destroy each other. Matt Yglesias is Slate's Business and Economics Correspondent and he spoke with us about the potential battle: Google vs. Apple.
Google Glass -- a glass-lens like device which allows users to access the internet, take photos and film short snippets, is slated for retail release at the end of this year or in early 2014. Already, the wearable computer has been preemptively banned in large parts of Las Vegas, and legislators in at least one state are trying to make it illegal to use while driving. While there could be some tough legal battles ahead, that may not be the biggest hurdle facing Google Glass. Marcus Wohlson is a staff writer for Wired Business…and he wonders if Google Glass may just be too dorky to go mainstream.