(Photo by Owly via Flickr Creative Commons)

Contrary to the buy now messaging of the season, kids aren’t looking only for instant gratification. Take Lego.  In 2005, Lego Corporation came back from the brink by capitalizing on research showing  that kids are inspired by the difficulty and process of mastering a complicated model. So, rather than dumbing down to compete with the plug-in immediacy of video games, Lego ramped up the sophistication of its models.

(Photo by <a href="" target="_blank">Greg Gillinger</a> via Flickr)

When Word of Mouth sent me to cover a competition designed around Legos, I had no idea that I was walking into the Superbowl of problem solving. 


First Lego League Web Site

Watch the Yappin' Yodas in action