The box office success of the new Universal Pictures animated feature film “The Lorax” - based on a classic Dr. Seuss tale – creates a window of opportunity to consider environmental messaging to a new generation of future leaders. The original Seuss tale is beloved. I can still recite it from memory. “Tell us ‘The Lorax’ Dad!” my kids would beg. Like all Seuss books, The Lorax features rhymes, nuances and a moral.