marketing

Word of Mouth
3:10 pm
Tue November 26, 2013

An Analysis Of Food Shopping Choices, Without The Lecture

Credit kbrookes via flickr Creative Commons

Thanksgiving is no time to be a food killjoy. We’re not going there. Instead, how about considering our food behavior, especially when it comes to shopping for it, serving it, and opening a fridge full of leftovers? You won’t get any lectures from Kusum Ailawadi, who spoke at the recent Ted-X Amoskeag Millyard. She’s professor of marketing at the Tuck School of Business at Dartmouth and has done a lot of research on what goes in people’s grocery carts using the real-life laboratory of the American supermarket. She and her team captured data from thousands of shopping trips across the country over a four year period. She’s sharing some practical knowledge from her findings before we dig in this Thursday.

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Word of Mouth
11:13 am
Wed May 8, 2013

Why We Love Tiny Packages Of Treats

Credit elmachuca via Flickr Creative Commons

You know those individually wrapped chocolates that you find in office candy jars and Halloween sacks ?  Turns out, the troublesome need to unwrap chocolates makes them hard to eat in certain settings, like the car, which is why some years back, Hershey released Reese’s Minis, small, resealable bags of candy designed to be snarfed on the go.

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Word of Mouth
10:13 am
Thu April 11, 2013

Closing The Sale: Robot Surgeons

Lt. Col. Stacey Koff demonstrates how to use the DaVinci robot-assisted surgical machines.
Credit Fort Bellvoir Community Hospital via flickr Creative Commons

Pharmaceutical companies have long gotten a bad rap for trying to influence medical decisions for a profit – but the issue isn’t exclusive to drugs. New York Times reporter Roni Caryn Rabin recently wrote about aggressive tactics used to market the Da Vinci Surgical System – a robotic assistant now operating in over 1300 hospitals across the United States.

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Word of Mouth
10:11 am
Tue August 28, 2012

Conversation Is STILL King

King by Rocky via Flickr Creative Commons

Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay.

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Word of Mouth
3:08 pm
Mon April 30, 2012

Move over, rainforest...

(Photo by tauntingpanda via Flickr Creative Commons)

Sting and Trudie have the rainforest, George Clooney has Sudanese refugees, and Alan Alda has… well, science contests for kids.

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Environment
10:46 am
Thu March 24, 2011

Getting Real About Greenwashing

We're hearing from teens across the United States who are getting to the heart of what’s really good for the planet… and what just might look that way. Here’s one Maine high school student’s critical take on greenwashing, the corporate practice of making green claims about products and services that might or might not live up to their marketing.

Isaac Woodbury High is a reporter from Blunt Youth Radio in Portland, Maine, a youth radio program that hosts a weekly public affairs call-in show. Isaac took a look at Wal-Mart’s green initiatives and filed this story.