marketing

Word of Mouth
4:40 pm
Fri March 6, 2015

3.8.15: Vitamania, The Decision To Vaccinate, & A Profile Of An Ultramarathoner

Credit Logan Shannon / NHPR

The word vitamin has only been around for just over 100 years.  But today vitamins are a $36 billion dollar-a-year industry. 

On today’s show, the history and science behind the mostly unregulated vitamin market.

And, with new measles outbreaks discovered each week, parents who choose not to vaccinate their kids are in the cross hairs. We’ll talk to reporter who asks: are mothers to blame? And the story of an extreme athlete who balances work, family, and 400 miles of running and biking per week.

Listen to the full show and click Read more for individual segments.

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Word of Mouth
1:44 pm
Tue March 3, 2015

3.3.15: Making Decisions About Vaccination, The Myth Of Super Foods, & Listerine's Origin Story

Credit VCU Tompkins-McCaw Library Special Collections / flic.kr/p/27g6S7

An overwhelming majority of medical researchers and pediatricians advocate for vaccinating kids. Vocal anti-vaxxers include celebrities Jenny McCarthy and Rob Schneider. On today’s show we’ll find out why women are more likely to distrust doctors and go anti-vax.

Plus, we’ll bust some of the myths behind anti-oxidant rich super foods, and find out how advertisers turned Listerine into a cure-all – and virtually created the concept of bad breath.

Listen to the full show and click Read more for individual segments.

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Word of Mouth
1:30 pm
Wed February 11, 2015

2.11.15: Fine Jewelry's Decline, Fifty Shades Of Excited, & The 1st Annual Wommie Awards

Credit Judy van der Velden via flickr Creative Commons / flic.kr/p/b3PGUM

Diamonds are forever. Or so we thought. Turns out that global sales of diamonds and fine jewelry have been sluggish since the global recession. On today’s show,  from iPhones to better production of costume bling, is technology killing the jewelry industry?

Then, Selma, Gone Girl, and Interstellar are among this year’s Oscar snubs. We’ll approach the academy’s cold-shoulder from a different angle, and reveal entire categories notably absent from the awards.

Listen to the full show and click Read more for individual segments.

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NH News
2:58 pm
Mon November 24, 2014

"Sailor Jerry" Ad Man Turns To History-Rich Tamworth For Whiskey Distillery

David Grasse outside the Tamworth Distllery.
Sean Hurley

Norman Collins was famous for tattooing sailors. He hopped trains as a kid, joined the Navy, and set up an ink shop in Honolulu where he earned the nickname "Sailor Jerry".  When he died in 1973, he had no idea that one day there'd be a spiced rum with his name on it.

"Here's to life outside the lines. Sailor Jerry Spiced Rum."

In 1999, Steve Grasse helped turn Sailor Jerry the man into Sailor Jerry the brand.

"Sailor Jerry is a huge hit."

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Word of Mouth
1:41 pm
Wed September 3, 2014

'Prankstervising' Is The Latest Brand-Boosting Ad Strategy

It's a brave new world for advertising. In an attempt to vie for viewers scattered attention these days, ad agencies will do pretty much anything to cement brand awareness in the minds of consumers. Enter the age of "prankstervising." If you can get someone to scream, chances are you'll get them to remember, or so marketers believe. Here are a few of the best/worst prank ads.

1. Telekinesis prank in a coffee shop for the remake of Carrie.

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Word of Mouth
1:25 pm
Wed July 23, 2014

7.23.14: N.H.'s Hidden Treasures, Casual Dining Wars, And Gross America

Credit vixyao via Flickr CC

New Hampshire bills itself as having a terrain for all seasons – the mountains offer climbing and skiing, the forests shelter innumerable hiking trails, and the lakes and rivers draw people in summer and winter alike. We speak with Lucie Bryar about some the state’s best spots for exploring. And, casual dining chains have been experimenting in extreme discounts. We take a look at the logic behind it and speak with one reporter who put these policies to the test. Then, in case you’ve run out of vacation ideas, we have a list of America’s ickiest attractions.

Listen to the full show and Read more for individual segments.


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Word of Mouth
1:58 pm
Mon July 14, 2014

Adults Who Wear Kids' Clothing: Saving Money Through Size

Can you correctly guess if this pair of underwear is a Men's Small or a Boys' XL? Taylor is betting you can't.
Credit Taylor Quimby

I’ve got a little confession to make.  For about three years now, I’ve been buying and wearing boys' underwear.  Not toddler-sized briefs with Iron Man or Thomas the Tank Engine plastered on the butt, I’m talking about plainly colored, Boys' XL boxer briefs. The waist is the same as what I used to buy (a Men's Small) and the differences in style are negligible, but the price is another matter. In the case of one brand for example, Fruit of the Loom, a package containing three pairs of men’s small boxer briefs is $12.99.  A boys' XL of the same brand contains four pairs, and is priced at $9.99

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Word of Mouth
3:10 pm
Tue November 26, 2013

An Analysis Of Food Shopping Choices, Without The Lecture

Credit kbrookes via flickr Creative Commons

Thanksgiving is no time to be a food killjoy. We’re not going there. Instead, how about considering our food behavior, especially when it comes to shopping for it, serving it, and opening a fridge full of leftovers? You won’t get any lectures from Kusum Ailawadi, who spoke at the recent Ted-X Amoskeag Millyard. She’s professor of marketing at the Tuck School of Business at Dartmouth and has done a lot of research on what goes in people’s grocery carts using the real-life laboratory of the American supermarket. She and her team captured data from thousands of shopping trips across the country over a four year period. She’s sharing some practical knowledge from her findings before we dig in this Thursday.

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Word of Mouth
11:13 am
Wed May 8, 2013

Why We Love Tiny Packages Of Treats

Credit elmachuca via Flickr Creative Commons

You know those individually wrapped chocolates that you find in office candy jars and Halloween sacks ?  Turns out, the troublesome need to unwrap chocolates makes them hard to eat in certain settings, like the car, which is why some years back, Hershey released Reese’s Minis, small, resealable bags of candy designed to be snarfed on the go.

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Word of Mouth
10:13 am
Thu April 11, 2013

Closing The Sale: Robot Surgeons

Lt. Col. Stacey Koff demonstrates how to use the DaVinci robot-assisted surgical machines.
Credit Fort Bellvoir Community Hospital via flickr Creative Commons

Pharmaceutical companies have long gotten a bad rap for trying to influence medical decisions for a profit – but the issue isn’t exclusive to drugs. New York Times reporter Roni Caryn Rabin recently wrote about aggressive tactics used to market the Da Vinci Surgical System – a robotic assistant now operating in over 1300 hospitals across the United States.

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Word of Mouth
10:11 am
Tue August 28, 2012

Conversation Is STILL King

King by Rocky via Flickr Creative Commons

Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay.

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Word of Mouth
3:08 pm
Mon April 30, 2012

Move over, rainforest...

(Photo by tauntingpanda via Flickr Creative Commons)

Sting and Trudie have the rainforest, George Clooney has Sudanese refugees, and Alan Alda has… well, science contests for kids.

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Environment
10:46 am
Thu March 24, 2011

Getting Real About Greenwashing

We're hearing from teens across the United States who are getting to the heart of what’s really good for the planet… and what just might look that way. Here’s one Maine high school student’s critical take on greenwashing, the corporate practice of making green claims about products and services that might or might not live up to their marketing.

Isaac Woodbury High is a reporter from Blunt Youth Radio in Portland, Maine, a youth radio program that hosts a weekly public affairs call-in show. Isaac took a look at Wal-Mart’s green initiatives and filed this story.