L.L. Bean, The North Face, Nordstrom and Land’s End all sell apparel, but they have another thing in common: they guarantee their merchandise for life. But is that really a shrewd business move? Today on Word of Mouth, the pros and cons of the lifetime guarantee. Plus, Producer Zach Nugent interviews a few people who have tested that policy, and talks to one company’s PR rep about the fine print of their policy.
Also today, child-soldier-turned novelist Ishmael Beah talks about rebuilding lives, communities, and trust after a brutal war.
Listen to the full show and click Read more for individual segments.