political ads

It’s a week to the election, and New Hampshire campaigns are focused on getting their voters to the polls. And this year, there are some powerful new players on the field.

On a crystalline fall day, two orange tee-shirted canvassers for a group called NextGen Climate Change wander the breezy backstreets of Portsmouth.

“I know exactly where we are,” says worker Andrea Harkness.

Elections 2014: Behind N.H.'s Political Ads & Polls

Oct 15, 2014
NHPR Staff/Campaigns

With their threatening music and grainy mug-shot photos, they warn of shady pasts and terrifying outcomes if a certain candidate is elected. We explore the themes presented, where the truth may or may not come in, and who’s paying for these ads.  And then, another election season pet-peeve: polls.


  • Wayne Lesperance – professor of political science at New England College, and director of the Center for Civic Engagement, which includes the New England College Polling Institute.


NHPR Staff

  The State Supreme Court Thursday considered the question, does New Hampshire have the right to regulate polling conducted by federal political campaigns?

The question arises because of an alleged push-poll conducted for Former Congressman Charlie Bass’ in 2010. The call in question refer to Bass’ opponent congresswoman Annie Kuster’s work for pharmaceutical company which made what the call referred to as a date-rape drug.

Democratic Congressional Campaign Committee

The Guinta campaign has taken issue with another television ad in the race for the first congressional district. This is just the latest salvo of the tit-for-tat that has characterized the contest.

Guinta’s campaign is upset about an ad from the Democratic Congressional Campaign Committee, because it makes the following claim…

Ad: Frank Guinta voted to make you pay over $1,000 dollars a year more in taxes.

University of Denver via Flickr Creative Commons

The ads are constant, the sums are staggering.  In the presidential race, spending has crossed the half-billion dollar mark.  State races meanwhile have seen an influx of big money from outside groups. The ads have ranged from tough to downright zany, even with zombies making an appearance. We look at the latest commercials and whether they’re effective.


John Carroll: assistant professor of mass communication at Boston University with a background in advertising and media. His blog is Campaign Outsider.

Long Obama Ad Running in NH

Sep 28, 2012

New Hampshire is one of seven swing states targeted by a new two-minute television ad launched by the Obama campaign.

The ad, which began running Thursday, is titled, ‘Table.” It features a seated Obama speaking directly to the camera. The ad opens with Obama reminding voters that the country was at war with Iraq and losing 800,000 jobs a month when he took office.

Sam Evans-Brown / NHPR

The campaigns of Carol Shea-Porter and Frank Guinta are trading sharp words over a Shea-Porter ad claiming Guinta voted to cut money for veterans’ programs. The ad that Shea-Porter’s campaign released last week stuck to the aggressive tone that the former congresswoman has adopted this election cycle.

Ask your average American about Florida, and you'll hear something like this: It's hot, it has Disney World, and lots of old people live there.

And since the weather and Mickey Mouse don't make good attack ads, both presidential campaigns are trying to scare the bejeezus out of Florida's senior population over Medicare.

Pundits and commentators are forecasting that this fall's general election will see an avalanche of negative advertising. But as voters gird for the onslaught, political scientists are asking a different question: Will it matter?

When the Supreme Court lifted restrictions on private advertising in elections, superPACs supporting President Obama and the most likely Republican nominee, former Massachusetts Gov. Mitt Romney, promised to unleash negative attacks on the other side.

There was a big movie premier Thursday — big in the political world, anyway. This movie is actually an ad of sorts, designed in hopes that it will go viral and help President Obama's re-election prospects.

There's been a collective notion swirling among New Hampshire politicos and pundits that this year's Republican primary just doesn't stack up to past events. Candidates aren't as anxious to go to town hall meetings and shake hands at nondescript diners. By and large, they're not throwing astronomical sums of cash into unending TV ads. Yes, they're here, touting the importance of the early New England vote.

Final Ad Burst; Final Ad Fizzle

Jan 8, 2012

In the closing hours of the primary, the campaigns are turning to the airwaves to make one last push for votes.  About a third of the electorate say they have yet to make up their mind.  Some 60 television ads a day might help them decide. That might sound like a lot but the real story of advertising in this primary is,  there’s so little of it.

Two candidates have dominated the New Hampshire television market for several months.  Texas congressman Ron Paul, often cast as a firebrand, is now running an ad aimed at burnishing his image as a reliable leader.