Tagged: political ads

There's been a collective notion swirling among New Hampshire politicos and pundits that this year's Republican primary just doesn't stack up to past events. Candidates aren't as anxious to go to town hall meetings and shake hands at nondescript diners. By and large, they're not throwing astronomical sums of cash into unending TV ads. Yes, they're here, touting the importance of the early New England vote.

In the closing hours of the primary, the campaigns are turning to the airwaves to make one last push for votes.  About a third of the electorate say they have yet to make up their mind.  Some 60 television ads a day might help them decide. That might sound like a lot but the real story of advertising in this primary is,  there’s so little of it.

Two candidates have dominated the New Hampshire television market for several months.  Texas congressman Ron Paul, often cast as a firebrand, is now running an ad aimed at burnishing his image as a reliable leader.