About 35 students staged a sit-in in Dartmouth President Philip Hanlon’s office Tuesday. They have been pressuring the College to increase enrollment of black, Latino and Native American students to at least 10 percent each, and to hire more faculty from minority groups. The 70 monetary demands outlined in their “Freedom Budget” also include sweeping changes in the curriculum, financial aid, and residential life programs.
Successful brands can cost millions of dollars to create, protect, and control. Despite those mammoth efforts, name brands can take on a life of their own. Take Skittles, the brand of candy Trayvon Martin bought shortly before being shot by George Zimmerman. Now, the candy is being used at protests and getting big play in the media, translating to a brand boost of sorts.