The NFL preseason kicks off this Sunday in Canton, Ohio, when the Cowboys take on the dolphins at the annual hall of fame game. The game gives fans the first opportunity in months to get together, warm up the couch, and bust out the beer and snacks. Sabra hummus is making a play to sit alongside chicken wings, nachos and salsa in the billion-plus dollar football food market. And it’s got a big backer. Sabra hummus is now the official dip of the NFL.