rebranding

Word of Mouth
9:07 am
Mon July 29, 2013

Hummus Braces Itself To Tackle NFL Fans

Sabra Hummus has launched a new campaign as part of their being named the official dip of the NFL for this season.
Credit Business Insider

The NFL preseason kicks off this Sunday in Canton, Ohio, when the Cowboys take on the dolphins at the annual hall of fame game.  The game gives fans the first opportunity in months to get together, warm up the couch, and bust out the beer and snacks. Sabra hummus is making a play to sit alongside chicken wings, nachos and salsa in the billion-plus dollar football food market.  And it’s got a big backer. Sabra hummus is now the official dip of the NFL.

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Word of Mouth - Segment
12:07 pm
Mon April 16, 2012

Myanmar, Inc.

Photo by eGuide travel via Flickr Creative Commons

Australia today announced that it is relaxing political sanctions against the country formerly known as Burma. The US and England will soon follow suit…all responding to growing political reforms after decades of military rule and political oppression. Meanwhile, crony capitalists that profited under the military regime are re-branding their images in an attempt to  maintain their wealth and influence.

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